Shareable images are key for content marketers. When we publish any type of online content, from blogs to videos, we include branded images for visual appeal, resulting in better comprehension, SEO benefits, and better shareability.

Buzzfeed is one online media company that has mastered images that go viral. They capitalize on emotion, aesthetics, and a few psychological tricks to perfect the art of creating, sourcing, and sharing images that go viral online. We used BuzzSumo to find the most popular Buzzfeed images and their total share counts, so that we could analyze why exactly they went viral.

Summary: images that go viral online tend to provide meaning, incite emotion, are well designed, and are easy to share. Apply these insights to your own content marketing efforts to help your blogs go further.

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Example tweet from BuzzFeed
Erin Chack / Buzzfeed

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