If your business works well on social media, and you don’t have a Facebook Group, then you could be missing out!
Groups offer powerful new features, including the ability to ask questions when someone joins the group. I used this to capture more than 1000 email addresses. More importantly, Facebook Groups offer additional audience insights if the group has more than 250 people. No other social media platform even comes close to providing this much information, and it’s even better than what’s provided by a Facebook Page.
Aside from the generic reporting already provided by a Facebook Page (tracking membership performance trends, determining peak interaction days/times, keeping track of demographic and location data etc…) there is one report in particular that is GOLD for any marketer .
In this article I explain how you can use this data for a killer content marketing strategy.