We’ve all heard the saying, “you can’t judge a book by its cover.”
What’s funny is that you almost only hear that adage in reference to people: you shouldn’t judge people based off how they look.
Yet, when it comes to books, you can actually tell a lot about them by their covers.
That’s why publishers spend so much money on them.
This principle applies to the headlines of your blog posts, as well. While you can’t learn everything about the post from one simple line, headlines are clearly very important; it will either pull a reader in or keep them scrolling.
Last year, Steve Rayson at BuzzSumo wrote the definitive post on viral headlines. Once you read it, you won’t be able to look at headlines the same way.