Content marketing is easy, right?
I mean, if 89% of B2B marketers are using it, it can’t be that hard. Right?
Well, here’s the thing. While a majority of marketers have committed to content marketing, not many of them are having a ton of success.
In fact, out of those 89% of marketers, only 21% of them said their content marketing approach was very or extremely successful.
So, what’s the problem here? Why aren’t marketers breaking through with content marketing?
The reason, for most, is simple: far too many marketers and brands are unaware of how to build a content strategy that’s ROI focused.
But that changes today. Because today we’re going to simplify the process and break down the seven components that make up a viable, ROI-based brand content strategy.
Let’s get started.
- Getting Clear On Your Content Differentiation Factor
First things first, you need to find a way …