You’ve worked hard on your content marketing strategy. You’ve determined who your audience is, decided what to publish, and continually work to drive traffic, engagement, and conversions.
But many of us have learned the hard way that it’s not enough to create an amazing piece of content and click publish – you also need to figure out how to promote what you do in order to effectively reach the right audience.
When top content creators and marketing experts use social media marketing, they don’t just post branded content on their own Facebook Pages, but also encourage their brand’s super fans to spread the word.
Even though you understand that content that gets more social shares also gains more referral traffic, you may not know the best way to generate virality. One key to success is to design a share-friendly blog that contains strategically-placed social sharing buttons optimized for engagement.Click …