I don’t need to tell you how frustrating it can be to work hard on a blog post, infographic, podcast or SlideShare, only to notice later that it didn’t get as many shares as you would have hoped. Every content marketer has been there, especially when starting out.

Let’s say you publish an article on your blog that, in theory, should hit all the right notes: it’s over 1500 words long, it has relevant external links, it has an attention-grabbing title, it has high quality images, maybe it even has a few personal anecdotes thrown in.  

You also know that publishing the article is only the first step and you’ve done some legwork to promote it. You’ve shared it to your social pages, you’ve sent out an email blast to your users. And it works! After a couple of days, you get a hundred social interactions. After