Today Apple closed down the popular Topsy Twitter analytics service. They posted a poignant last tweet.

topsy-screen

Techcrunch has provided more background on the closure. We are sad to see Topsy go; we were big fans and advocates. We know that many people will miss the service. Whilst BuzzSumo is not a perfect replacement for Topsy, here are 5 key searches that may help you.…

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. We have included 20 examples from eBooks and research reports through to “how to” posts and product launches.

Hopefully these examples will be an inspiration for your content strategy in 2016. What did we miss? Share the B2B content that inspired you this year and which should be included in our hall of fame.…

To identify the best Halloween posts for Facebook, we tracked 267 million interactions with posts in October 2015.  We wanted to learn from this year’s best Halloween posts for Facebook so that we could plan well for Halloween and other holidays in the years to come. …

Knowledge is power and never more so than today. In a fast changing world what you don’t know can you hurt you, mainly because your competitors know it. They’re watching what you do – are you watching back? Competitive intelligence is a key part of any business strategy and it applies equally to content marketing.

We have updated our competitor intelligence advice below and included competitor tracking using BuzzSumo’s new monitoring dashboards and Facebook Analyzer tool.…