To identify the best Halloween posts for Facebook, we tracked 267 million interactions with posts in October 2015.  We wanted to learn from this year’s best Halloween posts for Facebook so that we could plan well for Halloween and other holidays in the years to come. …

Knowledge is power and never more so than today. In a fast changing world what you don’t know can you hurt you, mainly because your competitors know it. They’re watching what you do – are you watching back? Competitive intelligence is a key part of any business strategy and it applies equally to content marketing.

We have updated our competitor intelligence advice below and included competitor tracking using BuzzSumo’s new monitoring dashboards and Facebook Analyzer tool.…

Did you wake up this morning dumber than you went to bed?

The sum of human knowledge is accelerating and what we know as a proportion of total human knowledge decreases every day. Effectively we all wake dumber than we went to bed.  We could always become obsolete, the scary fact is we can now become obsolete faster than ever! Knowledge degrades quickly in a fast moving world but by using sophisticated filters and tools we can filter out the noise and focus on the knowledge we need.

In this post we look at how, in less than 15 minutes, you can set up 5 filters, alerts and dashboards that will ensure you are among the first to know about the latest news, research and trends in your industry.…