To improve search rankings for content “it is no longer good enough to concentrate on the number of links or keywords” says the latest SearchMetrics Report, Ranking Factors Study 2014. The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but “the absolute primary focus for content … is quality.”…

Content marketers have limited time and resources, to be effective they have to focus on the content that works. The content that engages, that resonates and that leads to conversions. It is no longer good enough to focus your strategy on what you ‘think’ works or even what the highest paid person in the organisation (HiPPO) thinks. It about what the data tells you and the hard evidence about what works. We take a look at how data driven decisions improve performance and six ways content intelligence can be applied to improve your content marketing. …

Thursday was the first game of the 2014 World Cup, which Brazil won with a controversial penalty decision. I decided to take a look at the most shared content on the first day of the tournament. The results highlight the very clear differences in the way social networks are used and the type of content that is shared.…