Thursday was the first game of the 2014 World Cup, which Brazil won with a controversial penalty decision. I decided to take a look at the most shared content on the first day of the tournament. The results highlight the very clear differences in the way social networks are used and the type of content that is shared.…

I had a shock this week when testing the new content analysis reports for BuzzSumo. The reports appeared to show that content on the Social Media Examiner site was shared substantially more than content from similar sites. The variation was so great I had to go back and check the data. After much checking there could no doubt, Social Media Examiner’s content consistently and significantly outperforms content from similar sites. This article explores what I found and what we can learn about content marketing from Social Media Examiner.…

Content marketing is a popular topic, to put it mildly… In the last 6 months there were over 4.4m social shares that linked to over 17,500 articles about content marketing. That is an average of 250 shares per post. Here we take a look behind the headline figures to see what lessons we can learn.…

My colleague Henley Wing recently published a post on why content goes viral, which outlined what he had learnt from analyzing over 1m articles and almost 1bn social shares. One of his findings was that posts published on a Thursday got more social shares on average than other posts. Whilst there have been many surveys in recent years arguing about the best time to post, I have always been doubtful about the impact of the day you post. However, I was keen to look at the data and to see how significant the timing of a post might be.…

Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze. Buried in this social data are insights that can help you improve your marketing and give you the competitive edge. …