Last year, I wrote a piece reflecting on our first year as content marketers at GetApp. As an editorial team writing about tips and trends in the software market, we’re part of a larger marketplace that helps business find software. The team started in 2015 as a group of writers suspicious of content marketing. After a year full of trials and tribulations, we were able to take away some key content marketing lessons. Here’s a quick recap:
- Define your purpose: We couldn’t compete with the big news sites on breaking news, and learned to stick to what we do best– industry trends and insights that, while still timely, don’t necessarily need to be published at the break-neck speed of breaking news.
- Amplification is key: Without the right (or any) contributors, our content was lacking exposure. We learned that it’s important to find relevant contributors to amplify a piece of content