Our new twist on the popular skyscraper technique developed by Brian Dean. Whereas his process was aimed at obtaining inbound links for SEO value, we focus on obtaining social shares for brand equity, traffic and audience growth.
Shachar Orren, VP Content, Playbuzz and Steve Rayson, Director, BuzzSumo, ran this webinar outlining the three key steps:
Step 1: Find great content
Step 2: Make something even better
Step 3: Reach out to influencers to amplify your content
The slides from the webinar are here:
The webinar recording is below: