We teamed up with Canva to do a major research exercise and analyze the impact of images on 100m posts. We recently shared our findings from this work in a joint webinar. In the recording and slides below you can see what we learnt including:
– the optimal ratio of words to images
– the impact of images in posts
– why picture list posts go viral
– the best picture list formats
We knew that images have impact. Previous research by companies such as 3M has shown that the brain processes images up to 60,000 times faster than text and that we can get a sense of a visual scene in less than one tenth of a second. In this research we look in detail at how images have impact in content marketing.
The slides are below. Apologies as a couple of slide images are reversed on Slideshare. You can also download the slides here as a PDF – The power of images.
The webinar recording starts with a brief introduction to BuzzSumo followed by our findings and Anna’s introduction to Canva.