Artios is an artificial intelligence (AI) driven digital marketing agency based in London specialising in content marketing and SEO. We spoke to their data scientist, Andreas Voniatis to explain why and how they use Buzzsumo.
Why do you use BuzzSumo?
Being a AI driven agency means that the quality of the data is very important to us, as we have to gather evidence for our clients that want proof that content marketing will work. Using Buzzsumo data we’re able to gather social media data on all kinds of articles that have been published online on any given industry or market whether it’s business to business or business to consumer.
What I particularly like about the data supplied is the fact that it covers most of the social media channels like Facebook and has other granular data such as image thumbnails, date published, amplifiers and so on. This saves us expensive engineering time that we would otherwise have to dedicate to getting the data elsewhere.
Once we collect the data we’re able to apply machine learning to start making predictions on how content gets shared online and then identify patterns to see what makes some content more successful than others.
We also use the backlink data sources which is very good for SEO which is useful for predicting which of your client’s competitor backlinks are worth having and why.
Why did you choose BuzzSumo?
In our search for a data partner that could provide social media data that was reliable, cost effective, easy to integrate into our AI platform and scalable, we came across Buzzsumo as we found quite a few consultants kept going on about the quality of their data.
In any case, we performed a number of tests to find that Buzzsumo met our requirements comfortably.
What is your favorite BuzzSumo Pro feature?
Our favourite Pro feature by far is the Buzzsumo API which is particularly useful as we can perform statistical analysis at scale. Plus we’re not limited to 10,000 rows like you are when using the interface.
Given the volumes of content marketing data we analyse and use to build predictive models on, you need a reliable and scalable way of getting the data in, as any data scientist will tell you, and the API is our favourite Pro feature for that simple reason.
It’s also worth mentioning that in comparison to other marketing data software API products, which we won’t name and shame here, the Buzzsumo API compares well in terms of having lower error rates.
Has BuzzSumo become essential for your day to day work?
Very much so, the Buzzsumo product is our go to data source for gathering social media statistics on content that has been written and published online for any consumer or business sector.
Our algorithms are setup to perform cause and effect analysis so having daily data is very important to helping our clients identify what works in social media and content marketing and by how much. This can only be done efficiently on a daily basis and via an API.
Why would you advise other organisations to use BuzzSumo?
In a heartbeat, it’s cost effective and very good data so it’s a no brainer. I’d be hard pressed to find a better alternative, so just use Buzzsumo.