Digital Marketing Institute
Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is fast becoming the recognised international certification standard for the digital marketing industry. The organization works closely with global digital industry leaders to define the skills and qualifications required to thrive in this rapidly growing industry. We caught up with Inbound Marketing Specialist Mark Scully for a chat about how they use BuzzSumo.
Mark Scully
Digital Marketing Institute
Why do you use BuzzSumo?
We’ve been using BuzzSumo quite heavily over the past couple of months in the Digital Marketing Institute to help inform the content strategy of the business. In particular we use it to identify the types of content that are resonating with our audience, for monitoring content that has been particularly successful for our competitors and for keeping track of any new backlinks to our website.
It allows us to quickly brainstorm new content ideas by seeing what articles are attracting a large volume of social shares for a particular topic and timeframe. By carrying out this analysis, we get a feel of what is likely to be successful before we begin to put together our content.
BuzzSumo also makes the monthly reporting process much smoother for us by eliminating the need to use several tools to pull in the social share statistics of the content we’ve created in the past month. Let’s face it, no one particularly enjoys putting together monthly reports so we’re quite grateful that a tool like BuzzSumo exists!
How has BuzzSumo become essential for your day-to-day work?
It saves us time. A lot of time! We use BuzzSumo every day to help us formulate ideas for new content pieces and to assist us with identifying influential websites to approach about content placement. Before we purchased BuzzSumo Pro, we were heavily reliant on a number of tools to pull in the social share data of content we produced. Now with the time and resources we save in tracking social shares and new backlinks to our website, we can put more effort into the creation and distribution of our content.