BuzzSumo for Publishers

Rolling Stone is a legendary magazine that focuses on music and popular culture. We caught up with Marissa O'Hare, Senior Director of Audience Development at Wenner Media, publisher of Rolling Stone, to see how they have been using BuzzSumo.


Why did you choose BuzzSumo?

Our SEO consultant highly recommended BuzzSumo and we were very impressed with the demo. We also did our due diligence and researched several competitive social analytics products prior to subscribing to BuzzSumo. Some of these competitive products appeared to be quite complicated to use and required extensive training. One of the top BuzzSumo selling points for us was simply how easy-to-use and intuitive the tool is. We have a variety of stakeholders utilizing the tool (not just folks with an analytical background) and everyone was able to just jump right in and start using it right away.

Has BuzzSumo become essential for your day to day work?

BuzzSumo has become an essential tool for us and we are continuing to uncover new uses over time. The editors find it helpful for trending topics and content research, the marketing side of the business is using it to identify influencers and capture important metrics, and the audience development team uses it to identify top backlinks and to help spark partnership ideas. In short, BuzzSumo facilitates a much deeper understanding of our social footprint and helps us to develop smarter content strategies.

What is your favorite BuzzSumo Pro feature?

The ability to identify key influencers based on account type and location is hugely beneficial and definitely one of our favorite aspects of the tool. The Domain Comparison functionality is also something we find incredibly useful from a competitive analysis standpoint.

Why do you use BuzzSumo?

BuzzSumo is an easy-to-use tool that helps us identify our key influencers, which had been a challenge prior to using BuzzSumo. One of our primary uses of the tool is to showcase accurate influencer metrics to advertisers and agencies. We also find the tool incredibly useful for identifying trending topics.

Why would you advise other organisations to use BuzzSumo?

Whether you are looking for social metrics that you can’t capture elsewhere or simply want to find out what’s working best content-wise and how to replicate that success, we highly recommend BuzzSumo.