BuzzSumo for Publishers

TechRadar Case Study

Techradar the UK’s most popular technology news and reviews website, with more than 27 million monthly global users. The site is owned by Future plc, whose Head of Social Media Steve Wright explains here how they use BuzzSumo.


Why do you use BuzzSumo?

By providing invaluable data around what is being shared the most, BuzzSumo has quickly become a crucial contributor to our content strategy. The dashboard makes it easy to see at a glance what has worked and is working on our sites, for our competitors and around subjects we want to explore. Being able to identify the key influencers sharing our content is also hugely helpful

Has BuzzSumo become essential for your day to day work?

BuzzSumo has very quickly become an essential research tool and a key contributor to our content strategies. Social media is a crucial traffic driver not just for TechRadar but for the likes of Gamesradar+, PC Gamer, Creative Bloq and MusicRadar and BuzzSumo provides extremely useful efficiencies in analysing performance and deciding where we should focus.

What is your favorite BuzzSumo Pro feature?

Being able to quickly and easily see most shared content across a range of social platforms and time periods is the key BuzzSumo feature for us. Although we’re also getting increasing value, and building useful relationships, from the ability to identify the influencers sharing our content.

Why did you choose BuzzSumo?

Originally it was recommended by a colleague, as well as mentioned in glowing terms by a few respected Twitter accounts. It wasn’t long after seeing what the free version could do that we decided to invest in a pro subscrption.

Why would you advise other organisations to use BuzzSumo?

Analysing social media can be confusing and time-consuming. BuzzSumo makes it easy to focus on the actionable data which truly makes a difference to content creation and performance analysis.