Analyze Facebook Posts and Pages


BuzzSumo helps you to research, amplify and monitor content on Facebook.

Discover the most successful content on Facebook by topic, headline, format and for a specific page. You can reshare the best content in your area to increase engagement, be inspired to create great content and understand what formats work best. You can also analyze the best days and times to post for any topic.

Simply start by typing a topic to review the most engaging content for the last 6 months or the last 24 hours, just choose the time period on the left.

Facebook tool topic


BuzzSumo’s Facebook analysis tool will show you the posts which have received the most likes, comments, and shares as well as total interactions.

You can switch to analysis view for a quick look at the most successful types of posts for your topic and other data such as the interaction trends, best days and times to post, most engagign formats and much more.

facebook tool analyze 1


Analysis view also offers deeper insights into the Estimated Total Monthly Interactions for your topic.

Estimated Total Monthly Interactions


Average engagement by post type and length

Average Engagement by Post Type and Length


Engagement for posts added to Facebook from third party tools or posted without a third party tool

Engagement based on 3rd Party Tools


Engagement levels based on day of the week and time posted

Engagement by day posted

Engagement by Time Posted


Estimated Average Monthly Interactions

Estimated Average Interactions


You can also analyze the performance of your own or competitors’ Facebook pages.

Engagement by page


List view allows you to sort posts by type of engagement–likes, comments, or shares, or total engagement. What content formats get the most shares and comments in your area? We have found good questions can generate lots of comments.


List View 1



Several different filters are available for use in analyzing either topics or pages

Filter by time and language

Filter by time and language


Filter by type of post

Filter by type of post



The tool also offers the option to analyze the best-performing content by headline.

Analyze by headline

Analyze Facebook performance with BuzzSumo