Creating Content Alerts With BuzzSumo

in Getting Started Tags: alerts

BuzzSumo’s powerful content alerts make tracking content a breeze. Use them to monitor the social performance of any page on the web, track keywords or discover new links to content.

First, decide what you would like to monitor.

 

what would you use 2

 

 

1) Brand Mentions

Be the first to know when your brand is being discussed online.

Brand Mention alerts track mentions of your brand, notifying you whenever your brand name is used in articles or content on the web.

To set a Brand Mention Alert:

Select Brand Mentions.

 

brand mentions

 

Enter the name of your brand into the first field. You can opt for case sensitive matching or refine the scope of the search by adding additional keywords or excluding keywords.

 

pepsi

 

Decide how you would like to be notified of your brand mentions. You can get an instant or daily digest email. Or you can opt out of email notifications.

 

how would you like to be alerted

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See your alerts on the lefthand side of the content alert dashboard, even if you opted to have them emailed to yourself or a colleague.

 

see your alerts here

 

2) Competitor Mentions 

 

Be the first to know when someone is talking about a competitor.

A Competitor Mention alert will notify you when your competitors’ brands are referenced online in articles or other content.

To set a Competitor Mention alert:

Select Competitor Mentions.

 

competitor mentions

 

Enter the name of your competitor’s brand into the first field. You can opt for case sensitive matching or refine the scope of the search by adding additional keywords or excluding keywords.

 

Cocacola

 

Decide how you would like to be notified of your brand mentions. You can get an instant or daily digest email. Or you can opt out of email notifications.

 

 

3) Content from a website

Be notified when someone shares your content or when a competitor or industry leader publishes new content.

Monitoring content from a website allows you to choose domains of interest to you and get alerts when those sites publish new content. These alerts include share totals from all the networks, so you can use them to monitor sharing activity on your own or others’ sites.

To set an alert for Content from a Website:

Select Content from a Website.

 

 content from a website

 

Enter the domain you would like to track. Start by setting individual alerts for your domain, two or three competitors’ domains, and one or two industry domains.

 

content from a website 2

Then, set a share threshold. This number lets us know how many shares new content should accumulate before we let you know it’s there.

For comprehensive analysis, consider setting the threshold to zero. You can edit alerts and increase the threshold later if you would like.

 

content from a website 3

 

To create a competitor link alert you choose the link alert option. You can decide if you want to be alerted of links to the high level domain or just links to a specific url which could be an article or white paper.

The other filtering options are the same as the previous alerts such as a real time alert or a daily digest.

 

4) Keyword Mentions

This alert will track whenever a chosen keyword is mentioned.

First Select “keyword mention”.

Keyword Mentions copy

 

Choose the keyword you would like to monitor. You could start with the name of your product category or with a search term you want to rank for. You can refine your search by adding or excluding terms. You can also exclude domains.

Whats the keyword

The other filtering options are the same as the previous alerts such as a real time alert or a daily digest.

 

 

5) Backlinks

This alert will let you know when someone links to a chosen domain or URL.

First select “backlinks”.

Backlinks

Then type in the domain or url you wish to track.

Backlinks copy

The other filtering options are the same as the previous alerts such as a real time alert or a daily digest.

 

6) An Author

This alert will track new content published by an author.

First select “An Author”.

An Author

Most of the content is picked up by the author’s name in a byline so you should use the author’s name the way it appears in their bylines.

Who's the author

The other filtering options are the same as the previous alerts such as a real time alert or a daily digest.

 

 

Alerts Dashboard
 

All mentions found by your alerts will appear in your Alerts Dashboard below.

Screen Shot 2015-08-13 at 17.57.06

You can also opt to have all alerts emailed to you in real time or as a daily digest.

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