How to Develop a Content Marketing Strategy

in User Tips

A useful and comprehensive article by Ross Beard at WP Curve on developing a content marketing strategy.

Ross recommends a range of tools that will support you. He recommends BuzzSumo for:

  • finding trending topics that your audience finds interesting and valuable
  • helping identify good topics for webinars
  • identifying keywords and topics

One of the commentators on the article also emphasised that BuzzSumo is particularly valuable for headline research