How to Develop a Content Marketing Strategy
A useful and comprehensive article by Ross Beard at WP Curve on developing a content marketing strategy.
Ross recommends a range of tools that will support you. He recommends BuzzSumo for:
- finding trending topics that your audience finds interesting and valuable
- helping identify good topics for webinars
- identifying keywords and topics
One of the commentators on the article also emphasised that BuzzSumo is particularly valuable for headline research