Helpful Tips & Use Cases

in Getting Started

We have compiled below a set of helpful tips and use cases which we will add to over time. If you have a tip you want to contribute or need any help please contact us.

 

Content Search and Analysis 

Search For The Most Shared Content On A Domain

Search a Sub-Domain or Section

Which Content Formats Work Best In Your Industry?

Search For Most Shared Infographics or Videos

Search for Most Shared Content by Location or Language

Benchmark Content Performance

Export BuzzSumo Data For Further Analysis

Compare The Content Performance of Two Domains

 

Content Amplification Analysis

See Who Is Sharing and Amplifying Popular Content

See Who is Linking to Content

 

Influencer Search and Analysis

View Content Shared By An Influencer

See The Most Shared Content Published By An Author

Find Influencers By Location

 

Tracking Competitors

Be Alerted When Your Competitor Publishes New Content

See Which Social Networks Work Best For Your Competitors

Get Alerted When A Site Links To Your Competitor

 

Content Alerts

Get Your Content Alerts In A Daily Digest

Filter The Quality Of Alerts With A Minimum Shares Threshold

Refine Alerts By Just Searching Title and Topic

Create RSS Feeds from Content Alerts

 

Managing Your team

Set Up Content Alerts For Your Colleagues

Add A Member To Your BuzzSumo Team

 

Content Search and Analysis 

Search For The Most Shared Content On A Domain

You can see the most shared content for any domain or competitor. Just type the domain into the BuzzSumo top content search. You can resort the results to see the most shared content on each social network.

domain most shared content

You can also search for topics within a domain such as searching for the most shared content on leadership on LinkedIn.

You can also use advanced operators to remove terms from results such as linkedin.com -leadership.

Search a Sub-Domain or Section

You can search for the most shared content for a sub-domain of a site or a section of a site. For example, you can search for blogs.successfactors.com to just search for their most shared blog content or search for telegraph.co.uk/technology to find the most shared articles in that section of their site.

most shared content sub-domains

Which Content Formats Work Best In Your Industry?

By running a content analysis report you can see which content formats work best for any topic or competitor domain.

shared content type

So which content formats are working best in your industry?

 

Search for Most Shared Content by Location or Language

You can filter any Top Content search by language or country.

The language search supports all commonly used languages allowing you to easily find the most shared content in the language of their choice. Using it is easy, simply start typing the language you want to filter by and click filter as pictured below:

buzzsumo language filter

The country filter is based on the top level domain (TLD) of each result. E.g. to search for content from German domains, users can enter “Germany” or “.de” as demonstrated below:

BuzzSumo country filter

 

Benchmark Content Performance

You can create a benchmark for performance in any topic area by running a content analysis report. This will show you the average shares for any topic and give you a benchmark for performance.

content performance

You can also benchmark the performance of a competitor domain.

 

Export BuzzSumo Data For Further Analysis

With BuzzSumo Pro you can export all results to a CSV file or to Excel for further analysis.

export data
You can undertake further analysis from the detailed data provided and create influencer lists, such as outreach lists or Twitter Ad lists.

 

Compare The Content Performance of Two Domains

Want to compare the content performance of two domains? Run a domain comparison report.

comparison domain content
The report will compare the number of articles published, average shares, shares by network, by content type, content length and day of the week published.

comparison domain content

What can you learn from your competitors?

 

Search For Most Shared Infographics or Videos

You can refine your search in BuzzSumo by filtering by content type.

content format filter

Focus in on specific content to see what is working.

 

Content Amplification Analysis

See Who Is Sharing and Amplifying Popular Content

You can see who is sharing and amplifying content. Whether it is your content, or a competitor’s content, you can see the sharers by clicking the ‘view sharers’ button.

content sharers

 

Get more information on viewing sharers of content at the BuzzSumo knowledge base http://buzzsumo.com/knowledge/view-sharing-content/

 

In BuzzSumo Pro when you undertake a domain search you have a number of options to review backlink data i.e. the sites linking to a domain or article. The results page provides two ways to review backlink data.

backlinks buzzsumo

1) You can click on the backlinks tab to see all the backlinks for the domain.

2) You can see all of the backlinks for a specific article by clicking on the ‘view backlinks’ button next to the article.

You can get more details on undertaking backlink analysis with BuzzSumo here http://buzzsumo.com/knowledge/searching-backlink-data-buzzsumo/

Influencer Search and Analysis

See The Most Shared Content Published By An Author

Just a reminder you can see the most shared content published by an author by clicking their name in the search results.

content by author

Get more details on how to find an author’s most shared content using the author search.

 

Find Influencers By Location

You can filter influencers by location. So if you want to know the top influencers on SEO in London just use the location filter.

influencers by location

You can get more details on on finding influencers on the BuzzSumo knowledgebase.

 

View Content Shared By An Influencer

Get to know what resonates with your influencers by viewing the content they share. Just click ‘View Links Shared”.

influencer content shares
You can view the content either in a list form or as a chart showing the domains most shared.

 

Tracking Competitors

Be Alerted When Your Competitor Publishes New Content

BuzzSumo content alerts allow you to set up a domain alert so you can be alerted every time your competitor publishes new content. Simply enter their domain and choose relatime alerts or a daily digest.

domain alert
Get more details on how to set up competitor alerts.

 

See Which Social Networks Work Best For Your Competitors

You can see the social networks where your competitors are getting most success with BuzzSumo Pro. Just run a content analysis report on their domain.

content shares by social network

You can also see two domains side by side using a domain comparison report.

 

With BuzzSumo Pro’s content alerts you can receive an alert every time a site links to your competitor or any domain. Just set up a Link Alert.

link alert

In addition to keeping tabs on the competition you might also find some great link building opportunities.

 

Content Alerts

Get Your Content Alerts In A Daily Digest

You can receive your content alerts in a daily digest and set the time you want to receive the alert.

content alerts daily digest

You can also get your alerts in real time.

Refine Alerts By Just Searching Title and Topic

If you have a keyword alert for a brand you probably want to get alerted every time it is mentioned anywhere in the text of an article. However, if you are searching for say articles on a more generic term you can search just the title and topic of an article. This will result in more relevant alerts.

title topic filter

You can get more tips on using alerts at the BuzzSumo knowledgebase.

Filter The Quality Of Alerts With A Minimum Shares Threshold

If you are getting a large volume of content alerts and you want to filter out higher quality content you can set a minimum number of shares.

content alerts minimum shares
Just note that if you want to see new content immediately you should set the minimum number of shares to zero.

Create RSS Feeds from Content Alerts

You can create RSS feeds from any content alert, such as a keyword alert, a domain alert or a link alert. To create a feed just click the RSS button next to the export button on the alerts page.

rss feed

You can see some example feeds here for the latest marketing articles created with BuzzSumo content alerts.

With the RSS feeds you can also push new content directly into Pocket (via IFTTT), or add your feed to Feedly. See some more examples on IFTTT.

 

Managing Your team

Add A Member To Your BuzzSumo Team

You can have up to 5 team members on a BuzzSumo Pro account, more on other accounts.

To add a team member you go to account and click team. Then you can add your team member simply by adding their email address.

add team member

We will send them an invite to join your team.

Set Up Content Alerts For Your Colleagues

In BuzzSumo Pro you can set up content alerts to be emailed to your colleagues. Just enter their email address in the alert set up box.

email colleague
You can also set them up with daily digests or real time alerts.

 

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