Using Infographics for Link Building

in User Tips

Content strategist Sam Miranda argues that infographics can be the key ingredient of a successful content marketing strategy, but only if they’re well planned and executed.

The article outlines how Sam used a combination of BuzzSumo, Followerwonk and BuzzStream to identify prospects. He used BuzzSumo’s top content search and filtered the results to find the most shared infographics in his topic area. He then used the ‘view sharers’ functionality to look for sites that shared similar content to his infographic to reach out to.

Sam provides some good practical advice on what worked and what worked less well in his inforgraphic link building campaign.