Case Study – Content Discovery with BuzzSumo
Larry Kim of WordStream outlines the benefits of using BuzzSumo for content discovery.
With so many sites republishing the same old stuff, I need to know which articles are worth reading, and fast. BuzzSumo makes this easy.
First, simply enter a topic in the search field. For this example, I chose “PPC” because that’s the nature of my business. You can also filter your results using the list of content types listed on the left.
As you can see in the following figure, I’m presented with a list of trending topics related to AdWords. However, it doesn’t stop there. BuzzSumo also gives me a current summary of social shares for each individual article. This data can then be rearranged and sorted by channel, and then exported as a spreadsheet:
This tells me, at a glance, which stories are circulating the Web via social – an often reliable indication of whether something is worth reading. If something catches your eye, you can click on the “article” button beneath the content to be taken from the BuzzSumo dashboard right to the article. Pretty neat, right?