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Use Cases
Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers.
Competitor Intelligence
Your competitors’ secrets are just a click away. Discover what works and what fails so you can optimize your marketing activity.
Content Strategy
Check the traffic before you hit the road. With BuzzSumo you can gather clear evidence to support your content strategy.
Crisis Alerting
Early warnings give you more time to respond to risks – and opportunities. Create alerts for relevant brands, products and topics so you can respond first.
Digital PR
Get more coverage with BuzzSumo data and tools. Discover which stories work and the journalists, bloggers and influencers behind their success.
Influencer Marketing
Boost your campaigns by enrolling the support of influencers who have genuine connections, reach and authority. BuzzSumo helps you identify influencers, evaluate their strengths and assess their value.
Video Marketing
Optimize the media in your marketing, research effective video ideas and formats across YouTube to ensure your message resonates.
Discover how we use Brandwatch + BuzzSumo together
Industry leading insights from the Brandwatch team. We've created reports, guides and webinars using Brandwatch and BuzzSumo data togeter.
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