What is your favorite BuzzSumo Pro feature?
As an agency, the ability to save searches and receive content alerts is essential in saving time and focusing our influencer targeting. Plus, the ability to choose what email receives certain alerts allows us to disseminate the alerts to the right people throughout the agency. For example, a Consultant Support Specialist is able to do some influencer outreach work while keeping his or her Marketing Consultant informed of the searches returning the best results.
While the tool is still in beta, the ability to search for top authors by domain helps us to focus on the most relevant authors on a website within a client’s niche. Being able to see what channels receive the most shares for a topic within a specific industry also helps define where to concentrate our clients’ social media efforts.