Published October 11th 2016

The absolute, only Content Curation post you will ever need

Content curation offers significant value. You can use it to:

  1. Establish your brand as a trusted source for relevant information. Everyone has limited time. If you provide your audience with the information they need, more quickly, and in an usable format, they will turn first to you when they need to know something. That kind of attention is invaluable.
  2. Start conversations with your audience. Sometimes people think of curation as just passing on a link. I think that misses the point. Why not hold up that link and invite your audience to discuss it with you? This strengthens your relationship with customers, and creates a genuinely valuable dialogue.
  3. Build your own blog–your owned media resources can be expanded more rapidly and less expensively when you curate well. Use the ideas you discover in your own posts (without duplicating, plagiarizing, or other unethical tactics).
  4. Feed the insatiable beast of social networks’ appetites for more.
  5. Get more value from mentions of your brand or product. Why let those mentions just sit on someone else’s blog or newsfeed when you could harness and showcase them for your own audience to see, read, and share? If someone else says something great about you, make sure your audience hears the praise.
  6. Strengthen your relationships with influencers, by making it easier to quote and link to them, and offering them genuine value as you become a loyal part of their audience.
  7. Solidify your customer relationships by highlighting their successes. You can make your customers look good.

Here are the best posts to help you quickly define and develop a content curation strategy that will deliver a more engaged audience in less time, for less money.

The critical questions and answers you need to know are:

Why should I curate content?

Aaron Orndorff offers a much fuller explanation of the benefits of content curation.You can find all of the links and stats you need to convince a reluctant boss or team in his post.

Is my strategy ethical? 

Content Marketing Institute’s 10-Step Ethics Checklist will help keep you and your team on the straight and narrow path. No one likes a cheater, and the best way to ruin your brand’s reputation in the content marketing community is to violate these rules. “Content curation gives credit where credit is due,” says Heidi Cohen. The checklist provided by CMI spells out how to do just that.

How many of the links I share should be to my own content?

Kevan Lee at Buffer concludes that for his site, the answer is not many, but as he describes his reasoning, Kevan also shares some of the more common ratios others have used to come up with the best balance of content for their own audience. Use his conclusion, or the ratios, to test what works for you. This one stop shop for all the tried and true ratios is the best place to get started testing what drives the most people to your site.

Should I share my competitor’s content?

I’m not sure the best answer to this question has been written yet. But, I found the discussion on this thread a helpful way to categorize the issues involved, including responsive to your own organizational leadership.

And, this post from Search Engine Journal, which covers only mentioning your competitors in your own content is an equally helpful and thorough look at the issues you need to consider.

What tools should I use to curate content?

This is going to sound self-serving in a post about curation, but it’s true: BuzzSumo is the main tool I use to curate content. Looking for a post to share? BuzzSumo serves as a type of peer review format, providing lists of the most shared content on my topic If I’m prepping for a webinar or working on a post, Pinterest’s secret board function is the standard place I use for gathering ideas. The board can be made public later on, or just languish away in it’s secret half-life.

You can see the curation board for this post here.

That said, I am a light curator.

Hubspot’s post delivers a helpful list of tools categorized by level of expertise as a curator, and I like it’s emphasis on the human side of curating.

Or if you prefer the absolute longest list of options to choose from, you might like Jeremy Cook’s list of 45 curation tools. 

What are the little known strategies that others use to get an edge on the competition?

While the beaten path often gets a lot of traffic for a reason–typically, it’s the shortest, or most effective route — knowing the “secret sauce” others use to success is powerful too. In this post, Ross Hudgens lays out some points to consider as you grow you skill set as a curator. 

What do experts say about content curation?

This list of 23 expert opinions on content curation published by will deepen your understanding of content curation. If the current post is your go to source for Content Curation 101, the Anders PInk post is the required reading list for the master’s thesis on the topic.

What about Reddit?

If you are nervous about using Reddit (like me) and need a great place to start, check out this post from Social Media Examiner. It’s the total beginners’ guide to Reddit for content marketers, or this post, by Clare McDemott, who walks you through those tentative first steps with the enthusiasm of a river guide taking a group of rafters down his favorite stream. Jump in. The water’s fine.

Prefer a visual approach, or looking for a great pin on this topic?

Curata has you covered. Their soup to nuts infographic goes from definition to stats. And, it’s the most pinned post on content curation published this year.





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