Find out what 400,000 articles taught us about content engagement
Do you need a different strategy when developing or promoting B2B vs B2C content? What types of content, headlines, word count and topics will get more shares and leads on social? To help answer these questions we teamed up with Hubspot to analyze 175,000 blog posts published by their B2B and B2C customers.
We analyzed the differences between B2B and B2C content in terms of social shares, content length, performance on social networks, and broke it down in a free ebook to give you guidelines on optimizing your own blog posts.
We found a very different profile of social sharing for B2B and B2C content in our sample of 175,000 posts as shown below.
In our free eBook you can see the detailed data on the content that does well on Facebook, LinkedIn, Pinterest, Twitter, and Google Plus. We also provide examples of top-performing posts on different social networks. We hope this will give you a much better understanding of how to make your own content more shareable whether you operate in B2B or B2C.
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