What Was The Most Shared Digital Newspaper Content From August 2015?

BuzzSumo’s best of August rankings show which digital newspapers got the most attention on social media, which stories performed best, and which top stories performed better on less traditional sites. We also provide insight into the content types, posting and amplification strategies that drive content amplification.

Here’s what we learned:

• International news dominated social media feeds during August 2015.
• From the United States, the New York Times and the Washington Post are the most shared digital newspapers.
• From the United Kingdom, the Telegraph, the Guardian, and the Daily Mail top the list.
• Sharing on Twitter is driven by audience size and reaching an influencer with an engaged audience.
• There is a correlation between the rank of the newspaper page and the popularity of its content on Facebook
• Non-traditional news sites like BuzzFeed and Huffington Post have more shares than many traditional digital newspapers

Most Shared Digital Newspapers

The nytimes.com and washingtonpost.com had the most shares for their top 10 articles, followed by three United Kingdom publishers: telegraph.co.uk, theguardian.com and dailymail.co.uk.

To determine which digital newspapers to evaluate, I used research published by the Pew Research Center, listing the top 10 digital newspapers as determined by traffic, then totaled the shares for their top 10 most shared content pieces.