In a contest of content engagement, professional wresting site WWE.com wins decisively over sports titans like NFL.com, MLB.com, ESPN.com and entertainment giant Game of Thrones.
WWE jumped onto our radar screen when we began to notice that the site’s content appeared daily in BuzzSumo’s trending dashboard. Only content that is shared very rapidly is designated as trending, and WWE took a slot in the top 20 from across the entire web almost every day.
Interest piqued, we took a look at the data, analyzing 482,000 entertainment and sports headlines, looking for clues to the WWE’s success.
We shared the results with Content Marketing Institute. Read the full report here.
Here’s a summary of WWE’s content characteristics:
We also did some additional analysis of the headlines that drive social shares for WWE, NFL, and MLB.
To develop this list we analyzed only the three word phrases that occurred more than 100 times in headlines from 2016, then compared the number of shares they received.
Three things emerged.