Two factors drove Tom Phillips and the team at BuzzFeedUK to create and publish the BuzzFeed Social Barometer.
With the United Kingdom in an election season, Tom and his colleagues wanted to bring their coverage of the Prime Minister’s June 2017 snap election into the national conversation.
And, with fake-news controversies in mind, they particularly wanted to focus attention on how people access and share news via social media. Tom knew that traditional media reports alone, tv and newspaper, would give an incomplete impression about the popularity of candidates and the progress of the election.
The social barometer aims to complete the picture by providing ongoing analysis of the links to news stories about the election and how often they were shared.