Collins Online Cuts Content Prep Time In Half With BuzzSumo

Collins Online Marketing Services, is a marketing strategy and content creation company that serves Fortune 1000 clients. The company specializes in hyper-analyzing industry verticals and company profiles to help them develop unique content that sets their clients apart from all others in their market.

Background and Challenges

Collins limits its services to one client in any market vertical. Exclusivity. Clients love it, knowing their work won’t be shared with competitors. Content quality is the yardstick by which customers measure success. Success indicators include site visits, follow-on actions, shares and movement down the sales funnel.

CEO Terence Collins identifies the chief objectives in promoting his clients.

How BuzzSumo Helps

1. Faster access to what’s happening

Collins says BuzzSumo gives him wider, easier and faster access to information on what the industry, competitors and thought leaders are putting out. This allows him to react quickly.

The company quickly spots competitors’ new posts and see who’s shared them, by using BuzzSumo content alerts.

2. Content strategy and planning

Collins says BuzzSumo has cut his content creation and customer editorial calendar preparation time more than half.

Collins summarized some of the ways he uses BuzzSumo:

Assessing best social media for clients. So if we see infographics or videos are under-represented, it may reveal an opportunity
Identifying heavily mentioned or shared ideas by media type and site
Creating endless content ideas by simply running subject searches for client interest topics

3. Influencers and outreach

BuzzSumo has allowed Collins to identify complementary partners by watching what others publish.

Using BuzzSumo’s Influencer search also allows Collins to find key influencers in any topic or location.