Why do you use BuzzSumo?
BuzzSumo is a tool we really love here at Digital Third Coast. BuzzSumo Pro helps both our content and outreach team with content development and content promotion/amplification. When developing new content for our clients websites, we first use BuzzSumo in the research stage of content brainstorming. In this brainstorming stage of content development we use BuzzSumo a few different ways.
First we look to see the type of content that is popular within our clients industry. We look at both influencers within our client’s niche and direct competitors to our clients. By doing that we can get a feel about the type of content that has been done and has been done well previously and also see if there is content that is interesting but can be improved upon.
BuzzSumo also helps with content brainstorming around certain keywords. We can type in a certain keyword and see the most popular content that has been developed and shared within a certain time period. The ability to filter by time period is great, especially when building content around a recent news-worthy story.