Solution: use BuzzSumo to effectively manage your list of influencers
Once we’ve come up with a comprehensive list of influencers, says James, we pass the this list on to our PR team. The PR team will look in our database to see if the influencers are already there and if so, what kind of contact we’ve had with them in the past. If the influencers are not already in the database we search for their contact details on their blog and add them. If we can’t find any contact details we usually reach out them via Twitter or LinkedIn, where we outline what we’re doing and how we would like their help. If this fails we sometimes fall back on old school methods like a phone call.