“The time I spend trying to find content to post has dropped tremendously,” he says.
There have been other benefits, as well.
Another of Mike’s responsibilities is to work with writers to create original content for Integrify. New ideas get pulled into Trello boards, where Mike manages the editorial process.
As many writers know, idea droughts happen, and when they do, the content process is slowed.
To combat this, Mike has begun using BuzzSumo to identify topics that competitors and industry leaders are posting. He looks for either trending or evergreen topics, so that Integrify can add its unique perspective to the conversation and attract new clients.
BuzzSumo has added to Integrify’s established cadence for content creation, by giving the team ideas that they never would thought of on their own.
“I’ve got boards full of topic ideas,” Mike says.
Paying for BuzzSumo Pro has also allowed Mike to discontinue other subscriptions, so that his overall cost for tools has gone down.
For example, after discovering that BuzzSumo included an online monitoring tool, Mike compared the results with Mention, and decided to switch to BuzzSumo. He also got rid of his Feedly Pro subscription.
Consolidating tools also provides for a more streamlined process, as it’s only necessary to log in once, navigate one dashboard, and cull results from one central location.
“I actually simplified and reduced my budget,” Mike says.