Rise at Seven
Hear how creative agency Rise at Seven landed a $400K pitch with the help of BuzzSumo.
Rise at Seven is an award-winning creative SEO agency, supporting the search and digital PR strategies of clients like Missguided, PrettyLittleThing, and GoCompare.
The Rise at Seven team use BuzzSumo in every department across the business to research engaging content ideas for digital PR campaigns.
By using BuzzSumo for content ideation, journalist seeding, and pitching, they recently landed a contract worth £400K.
How Rise at Seven Uses BuzzSumo To Pitch And Win Big Business
The Results
The Challenge
Rise at Seven win a high volume of new business through creative PR campaigns, but are also growing at a significant rate.
Their challenge is to scale while ensuring there is no sacrifice on the quality of their work.
The Solution
The Content Analyzer
From the interns and execs, up to the directors of the company, the Rise at Seven team all use BuzzSumo in some capacity.
When it comes to winning new business, the PR team bring research from BuzzSumo's Content Analyzer and Content Analysis Report into daily brainstorms.
This includes themes, headlines, and content ideas that:
- Align with their clients' business
- Perform well in terms of social shares and links
- Generate an emotional response from the audience
Once the team have spotted a great creative campaign opportunity, they hit the export button in the Content Analyzer to extract a list of sites.
Alternatively, they turn on the Journalist Profiles filter and then hit export.
This helps them gather a list of publications and journalists that write about their creative campaign theme, to use for seeding and outreach.
For more💡 PR ideas and campaign examples💡 check out Rise at Seven's Two Step Process For Coming Up With PR Campaign Ideas.
Conclusion
Rise at Seven have seen amazing results, including:
- $400K pitch won based on BuzzSumo data
- Time saving on daily basis
About Rise at Seven
Rise at Seven is an award-winning SEO and content marketing agency founded by Carrie Rose and Stephen Kenwright in 2019.
Learn more about Rise at Seven, by following them on Facebook, Twitter, LinkedIn, and Instagram.