The Content Analyzer
From the interns and execs, up to the directors of the company, the Rise at Seven team all use BuzzSumo in some capacity.
When it comes to winning new business, the PR team bring research from BuzzSumo's Content Analyzer and Content Analysis Report into daily brainstorms.
This includes themes, headlines, and content ideas that:
- Align with their clients' business
- Perform well in terms of social shares and links
- Generate an emotional response from the audience
Once the team have spotted a great creative campaign opportunity, they hit the export button in the Content Analyzer to extract a list of sites.