Introducing BuzzSumo’s New Journalist Research & Outreach Tool

We know that getting media mentions and links are important to you, but getting them isn’t easy. Hours spent searching for journalists and email addresses, only to find that more often than not you’re left with nothing to show for your efforts.

Journalist Profiles – available now on all BuzzSumo plans – are here to help you make better connections, faster. In this blog, we give you 5 incredible ways you can use Journalist Profiles to boost your outreach to the next level.

Why The Skyscraper Technique Is More Important Now Than Ever

It might have been 7 years since Brian Dean of Backlinko first coined the term ‘Skyscraper Technique’, but Louise Linehan, BuzzSumo Content Manager, has discovered it’s more relevant now than ever before.

As competition for SERP space heats up, only the very best content can win. Louise talks you through her findings, alongside actionable advice to help you create skyscraper content that will rise above all others and pay dividends for your business.

Social Media & Stock Markets: How Much Digital Engagement Does It Take To Raise $1bn?

A company down on its luck. An up-and-coming trading app. Quarantine boredom. What do these three have in common with Reddit? Of course, it’s the story of how Robinhood found itself as front page news worldwide as it raised $1bn in response to amateur traders banding together on Reddit to drive up the price of GameStop shares.

In the years since a simple tweet by Kylie Jenner wiped $1.3bn off Snapchat stock, social media activity has continued to have increasing impact on real world events. We analyze the data and discover Reddit trends that might have saved investors a ton of cash simply hidden in plain sight…Could you have spotted them too?

🚀 Blast from the Past 🚀

How To Pitch to Journalists: Expert Tips From Techcrunch, NYT & More

Co-founder of BuzzSumo, Henley Wing interviewed journalists from some of the most influential publications out there – including Techcrunch, Mashable and NY Times – and asked them to dish out their expert advice on pitching. Read to discover what pet peeves to avoid (or risk your email being deleted unread), the outreach they’ve been most impressed by, and just how many pitches these journalists really receive a day (to know your competition).