Journalist Profiles – Leads – 18FEB21

New Feature

Don't Get Left On Read

Make better connections, faster

There’s nothing more frustrating than spending hours emailing journalists, only for all your hard work to be met with silence.

Here’s how to use Journalist Profiles, our new journalist research tool, to make your outreach easier, quicker and more effective.

Learn More

Track Hot Leads 🔥

It’s always easier to get a response from someone who’s already interested. Set up an Alert for your brand and monitor which media mentions are from journalists. In just a couple of clicks you can see their details and save them to a Project ready for your next press release.

Top Tip: Don’t get a lot of media mentions for your brand? Set up an Alert for relevant keywords in your industry or a leading competitor instead.

Find New Faces 😏

Your outreach is doomed to fail if you’re picking the wrong people. Not all journalists will be the right fit for you, so you need a targeted approach. Search a topic in Twitter influencers using the Journalist filter to get your long list. Then view the journalist card to see which publications they write for and if they suit your audience.

Top Tip: Not sure which publications are right for you? Click the publisher name on the journalist card to see all the articles the journalist has written for them and check if they match your style. Still unsure? Run the publisher’s domain in the Content Analyzer to check out their popularity and the types of articles that resonate most.

Qualify & Personalize 💌

Journalist inboxes are overflowing every day. To get their attention you need to be sending them content that’s both useful and fits into their interests. Views links shared and you’ll unlock a world of insight.

Within seconds you can uncover topics they’re interested in, as well as articles and domains they’ve shared so you can customize your content to match their preferences. How can they resist?