Hey Buzzies,

Welcome to the third installment of The Monthly Buzz! If you enjoy reading, tell your pals to subscribe here.

Before I get to sharing some juicy content marketing data, I wanted to share one of my favorite reads of the month with you: Backlinko’s Definitive Copywriting Guide.

Like most of us, I am a bit of a Backlinko fan-girl, and just loved reading this – the design, the simplicity, the tone, the examples – heavenly! Definitely worth a bookmark.

And, if you haven’t read it yet, check out BuzzSumo’s updated research on what it takes to write the best headlines, based on an analysis of 100m posts which also went live this month.

This month we dove into our index of 300 trillion social engagements and studied a year’s worth of content, which equated to:

• 432m articles
• 85bn engagement

From that ocean of data, we looked into the best days to share content. Of course, content distribution depends on a whole bunch of things; your industry, the nature of your content, the news cycle etc.

But if you’re keen to learn from the vast majority of engagement, then it looks like Thursday could be the best time for you to share – closely followed by Wednesday.

Ex-Google Employees Build New Search Engine

Five ex-Googlers have set up an anti-ad, subscription based search engine called Neeva.

The company is the brainchild of Google’s former SVP of Ads, Sridhar Ramaswamy, and sits just up the road from the OG tech goliath.

Read The Article

In 2020, Two Thirds of Google Searches Ended Without a Click

In 2019, Rand Fishkin did a study which showed that half of all searches on Google end in zero clicks. Flash forward two years, and that figure has increased to almost 2/3rds. Google issued a response to this study, but many in the industry think it doesn’t disprove Rand’s findings.

Read Rand’s Article

Google to Face $5B Lawsuit Over Tracking Users in Incognito Mode

It’s not a great week for Google. Consumers have taken issue with the data that the tech giant collects (via other services) while they search in Incognito mode.

Read The Article

This Woman Grew Her Digital Marketing Biz With a $25K Winning Pitch

Stephanie Smith built a digital marketing simulator that lets people learn how to manage and optimize ads without spending any real money. The platform will start with Facebook and Instagram ads and eventually expand to other platforms such as Google, TikTok, Pinterest, and LinkedIn. Pretty awesome!

Read The Article

Google on Choosing the Best Anchor Text

There’s overlap between what’s good for Google and what’s good for users. Creating anchor text that tells a user what to expect when they click a link to an internal or external page is the best approach. Anything else is probably overthinking it.

Read The Article