Everyone’s talking about GameStop, the retro video game store that managed to grow its share value by 2,400% and leave Wall Street trembling in its wake.
Robinhood, the trading platform that facilitated these investments, has subsequently managed to raise $1bn from investors. Not bad for a week’s work.
As you can see above, social engagement has been growing as far back as January 2020, so could this all have been predicted?
Using BuzzSumo and Brandwatch, we looked at how much social engagement Robinhood accrued up until the point of raising $1bn, with some pretty interesting results…