Here’s a few fun data facts about Medium, over the last year.
- 988,960 articles have been published to the platform
- It has generated 25,925,790 social media engagements (likes, shares, comments, upvotes, pins, reactions etc.) – an average of 26 engagements per article.
- It has landed 195,501 links – an average of 2 links per article.
And making up a lot of that engagement (1,098,245 engagements – or 5% to be precise), are the 10 authors and brands you see above.
They represent the most engaging subdomains on Medium – ie. New York Mets = newyorkmets.medium.com.
The top categories
The most prominent category in the top 10 was “Journalism”, featuring content from either individual writers or online magazines.
And it was interesting to spot that the topics from these writers regularly overlapped. For instance, they often wrote about…
- Race
- Culture
- Society
- Technology
- Relationships
- Health
Twitter is all about Blockchain
Unlike the rest of the top 10 Medium subdomains, the two Blockchain publications gaining big engagement were attracting that engagement from Twitter rather than Facebook.
Why Medium?
Many content creators choose to publish on Medium because of its ready-made-audiences, and content discoverability features.
But, what is especially interesting about the top 10, is that many of them create content solely on Medium – ie. they have no website counterpart.
And of those that do, only two generate more engagement on their own websites than on Medium (UN Women and Speaker Pelosi).
What do you think? We all know Medium is great for repurposing content, but why would creators choose to publish solely on Medium rather than on their own site?
