I started looking into the power of the Cameo celeb on Dick Van Dyke’s birthday, no less.
Let me give you a little more context. Dick Van Dyke was trending on Twitter just before Christmas, as he turned 94.
So I decided to put together a little Twitter thread to celebrate, and was surprised during my research to find that this legend was once on Cameo.
And then I was even more surprised to find that he had racked up more Cameo page shares than the Just Eat megastar that is Snoop Dogg.
This got me thinking – which celebs are the most popular on Cameo, and which ones offer Cameo the best value, based on the page engagement they generate?
NME published a blog back in September of the top celebrities on Cameo, so I used this list as the basis for my analysis.
(Note: I have only analyzed shares of public Cameo content. I am in no doubt that some celebs will have created some awesome personalized Cameos, but alas, I can’t access that data!)
Coming in at #1 is Fred Stoller from Everybody Loves Raymond, who generated 795 shares in 2021.
That, compared with his very reasonable price of $30 per video, means he is more than earning his engagement keep for Cameo, generating 26 shares per dollar.
Hot on his heels is Big Ed from 90 Day Fiancé, with 11 shares per dollar, and William Hung with 6.
According to BuzzSumo Content Analyzer, the celeb we were most excited to see on Cameo in 2021 was Basketball Player, Reid Travis. His page was shared no less than 184K times!