Rise at Seven says:
“We looked at all of the brands that filed for bankruptcy since the start of 2020.
The search volume for each brand name was then recorded to show popularity.
We analyzed the top 50 brands in BuzzSumo, based on articles, engagement and % sad reactions, between 1st Jan 2020 and 30th June 2021.
As a result, we found the iconic US brands that people were most sad about losing during the pandemic.
The most missed brands were:
1. J.C. Penney
2. Tuesday Morning