Using BuzzSumo’s Journalist Profiles tool and the Content Analyzer, I dug into 75m pieces of content written by 500k+ official journalists, to understand the % share of major news stories over the last five years.
I was interested to see just how much news was left beyond the virus, but intrigue got the better of me and I had to look at the other topics too!
Covid-19 accounts for 11% of all content published by journalists from May 2020 – May 2021, surpassing Donald Trump, the next most saturated news topic, by 9%.
In total, 2.2m pieces of content have been created by journalists around the virus since 2019, while 1.8m stories have been written about Trump since 2016.
Overall, these big news stories accounted for 6% of all journalist content written over the last five years.