In our B2B research, we analyzed the most engaging content at different stages of the customer journey, and dived into the content types that are most likely to land a link or a share.
But in BuzzSumo, you also have the ability to analyze journalist content…
So we decided to do just that!
We analyzed B2B journalist content across:
- Business news (ie. Harvard Business Review, Entrepreneur)
- Mega brands (ie. Apple, Microsoft)
- Brands (ie. Semrush, Ahrefs)
- Marketing & tech news (ie. Venturebeat, Search Engine Journal, Social Media Examiner, Content Marketing Institute)
And found that journalists tend to generate a whopping 8x more engagement for their content, on average, than all B2B content authors.
They also earn an additional 1.19 links.
Journalist content undeniably packs a punch, but we mustn’t overlook the fact that these content creators are often writing for major publications, with huge distribution networks.