I’ve taken a look at the stars that have been making the headlines all year for their blockbuster performances in movies like:
- No Time To Die
- Black Widow
Stars can make or break a film – not just through their performance, but through the amount of publicity they’re able to generate.
With that in mind, I was curious to know which star of 2021 generated the best “value for engagement”.
I’ll caveat this with the fact that I haven’t analyzed the sentiment of content engagement here – so let’s just embrace the idea that “all publicity is good publicity” 😅
Topping the list with the best value per engagement by far is Zendaya.
If you divide her fee for the movie Dune by the engagements earned for headlines featuring her name, you get a cost per engagement of just $0.11!
Engagements here translate as likes, shares, comments, reactions, pins, upvotes – basically any way a user can interact with a piece of content.
There’s no denying, Zendaya is ✨ popular ✨ and it’s likely this popularity will, in turn, boost the awareness of Dune.
On the other hand, Daniel Craig’s cost per engagement is 71x higher than Zendaya’s at $7.78.
This is Craig’s final movie as the international super spy.
So, will the next Bond offer better value-for-engagement?
Let’s just say, if it ends up being Tom Hardy, a couple million of those engagements will come from me alone.