There is a new social media platform in town, and it goes by the name of Mastodon.
Sharing similar features with Twitter, the platform allows you to “toot” your thoughts, as well as like, re-post, and follow.
But there’s a key difference. Unlike Twitter, it’s a completely decentralized network made up of different servers and organizations.
And, if you’ll believe the headlines this week, Twitter users are jumping ship to Mastodon in their droves.
According to BBC News, the platform has 655K users – 230K of which joined in the last week.
That same energy is clear to see in both content engagement and search volume trends – both of which are on the up and up, as evidenced in the chart above.
Likes, shares, comments, reactions, upvotes, pins – these are all forms of engagement that have seen a spike in the last month for content pertaining to Mastodon.
The platform has been live since 2016, so we took our BuzzSumo content analysis back a little further and analzyed five years’ worth of content published to Facebook, Twitter, Pinterest, and Reddit.
This amounted to a grand total of 18K pieces of content, and 2.8M engagements.
It quickly became clear that Mastodon, as a headline topic, is seeing a significant uptick in engagement right now.
In fact, engagement around the platform has grown by 131% since 2017.
So, will you be “toot”ing anytime soon?