Introduction to Research

The Research Section has seven lessons:

  • Your Competitive Landscape
  • How To Search
  • Your Topic, Domains, and Competitors
  • Backlinks And Evergreen Content
  • Trending Content
  • Using The Question Analyzer
  • Using the Facebook Analyzer

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If you aren’t familiar with a content term, check out our Dictionary of Content Marketing Terms.


Video


If you’d like to learn more, check out these resources:

BuzzSumo’s 2018 Content Trends Report


About Additional Reading: Lessons include links to additional reading, including a transcript of the video. These can be helpful if you would like to dig in a bit more to the topic, or if you just prefer to learn by reading. Anything outside of the transcript is intended to be supplemental, and won’t be included in the certification exam. When we suggest a book, it’s because it’s been useful for us. There are no affiliate links of any kind in this course material. 


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