New Release: What You Need To Write The Best Headlines

We analyzed 100m posts so you don’t have to

Read Now
Testimonials

Pacific

BuzzSumo Case Study: PACIFIC

PACIFIC_BuzzSumo_CaseStudy_Sumo_At_Desk_With_Screen

How An Award Winning Agency Keeps Clients Happy:

"Creating content that engages readers 625 times more than average"

"Nurturing $13,500 worth of backlinks for $0 additional spend"

 

The Challenge:

Drive audience share for clients with industry leading content. [su_spoiler title="More about PACIFIC Digital Agency" style="fancy" anchor="Results"]American Advertising Award winners PACIFIC represents clients such as Expedia, CubeSmart and CarRentals.com. The digital marketing agency helps clients meet their strategic business goals in a demonstrable, measurable way. And they do it in a landscape where average social engagements for content have fallen to just four.[/su_spoiler] Today, ninety-nine percent of content gets less than 2500 shares. High profile clients, like Expedia, rely on PACIFIC to produce content that will drive business. It’s a high-stakes project for the agency,  as competition for attention in the travel industry is fierce. Many exceptional publishers and influencers develop creative masterpieces about travel. PACIFIC must provide industry leading content to continue drive audience share for their clients.

PACIFIC's content for Expedia ranks in the top 1 percent for 2017 based on social shares.

[su_spoiler title="How to benchmark content performance with BuzzSumo:" style="fancy" anchor="Results"]
  • Go to app.buzzsumo.com
  • Enter your domain in the Content Analyzer
  • Select the Content Analysis tab
  • Click Search and note the average shares
  • Enter your content topic in the Content Analyzer
  • Select the Content Analysis tab
  • Note the average shares.
topic comparison BuzzSumo case study   [su_button url="https://app.buzzsumo.com/research/content?tab=1" background="#69b0dc" size="5" center="yes"]Try it![/su_button] [/su_spoiler]

[su_heading size="28"]

With BuzzSumo PACIFIC identified the most engaging headlines, visual formats, and content lengths.[/su_heading]

To meet their client’s goals, PACIFIC needed a reliable way to find trends in reader interests about travel.

If they knew, for example, that the trend for bucket-list destinations had been replaced by an interest in journeys off the beaten path, PACIFIC could develop articles about less-frequented locations that offer great travel experiences. The PACIFIC Comms team used BuzzSumo’s Content Analyzer as a fast and reliable relevancy-detector. With it, they were able to see that the most shared and read travel articles published recently focused on “under the radar” destinations.  Travel-research-Pacific-case-study-1   [su_spoiler title="How to find popular content with BuzzSumo:" style="fancy" anchor="Results"]
  • Go to app.buzzsumo.com
  • Enter your domain in the Content Analyzer
  • Select the Search tab
  • Scroll through results to find themes that resonate with your audience.
travel-results case study [su_button url="https://app.buzzsumo.com/research/content?tab=1" background="#69b0dc" size="5" center="yes"] [/su_spoiler]    

[su_heading size="28"]PACIFIC

saved time and money with BuzzSumo, while delivering amazing results.[/su_heading]

 

BuzzSumo replaced a multi-step, manual process, allowing PACIFIC to meet its client needs more thoroughly and quickly.  

[su_heading size="28"]With BuzzSumo

PACIFIC created a highly-targeted outreach list that would share and link to the Expedia content.[/su_heading]

 

Despite having defined a topic and format that clearly resonated with the travel audience, the campaign could still fall flat. Why? Every bit of content published today is just a tiny speck on the World Wide Web. Without a network of supporting pathways to the content, no one sees it; no visits it; no one books a trip because of it. With that in mind, PACIFIC needed to create multiple content distribution channels that were cost effective. To find these channels, PACIFIC used BuzzSumo to analyze the types of publishers and websites that commonly share and link to travel articles. With BuzzSumo’s best-in-class technology, the agency created a highly-targeted outreach list of tourism boards, blogs, and other destination-specific websites that would share and link to the Expedia content. This increased the audience for the post, and generated backlinks for Expedia.

[su_heading size="28"]Using BuzzSumo, PACIFIC generated 27 relevant links at $0 additional cost, an estimated $13,500 monetary value.[/su_heading]

Acquiring high-quality backlinks with whitehat tactics can be very expensive, costing between $500 and $1500 per partnership based on industry averages. Backlinks are critical to content success because they help to drive traffic and increase search engine rankings.
“As anyone from Google’s Web Spam Team would point out, there are no more valuable links than the ones you truly earn, and that’s what we keep top of mind whenever we’re doing projects like this.”

--Jamey Bainer, Strategy and Planning Director at PACIFIC.

Using BuzzSumo and a basic outreach strategy, PACIFIC generated 27 relevant links at $0 additional cost. With an estimated savings of $500 per link, these acquisitions represent a $13,500 monetary value.   blue arrow for Pacific Case Study 1

PACIFIC generated 27 relevant links at $0 additional cost, an estimated $13,500 monetary value.

Monitoring & Reporting The PACIFIC topic was relevant, the format reflected audience preferences; the distribution channels were in place and the backlinks were beginning to accrue. Measuring and reporting on results is the final step. To help clients see the value in the work, PACIFIC used metrics that most accurately reflect the impact of the content they’d created. And, they made sure that the measurement process was efficient. PACIFIC chose social engagements, media mentions and backlinks to focus on. All of these metrics were easily accessed with BuzzSumo. The resulting article, 15 Under-The-Radar Cities You Need to Visit, was a runaway hit for Expedia, gaining: [su_box title="15 Under-The-Radar Cities You Need to Visit was a runaway hit for Expedia:" style="glass" box_color="#347ec5"] [su_row] [su_column size="1/4" center="no" class=""]

2,500

Social engagements
[/su_column][su_column size="1/4" center="no" class=""]

10,000

Visitors
[/su_column][su_column size="1/4" center="no" class=""]

27

Backlinks
[/su_column][su_column size="1/4" center="no" class=""]

$0

Spent on link Acquisition
[/su_column][/su_row]
[/su_box] [su_row] [su_column size="1/4" center="no" class=""]

2,500

Social engagements
[/su_column][su_column size="1/4" center="no" class=""]

10,000

Visitors
[/su_column][su_column size="1/4" center="no" class=""]

27

Backlinks
[/su_column][su_column size="1/4" center="no" class=""]

$0

Spent on link Acquisition
[/su_column][/su_row]
[su_row] [su_column size="1/3" center="no" class=""]

2,500

Social engagements

[/su_column][su_column size="1/3" center="no" class=""]

10,000

Visitors

[/su_column][su_column size="1/3" center="no" class=""]

27 

Backlinks

[/su_column][su_column size="1/3" center="no" class=""]

[/su_column][/su_row]

Try

Enter any topic, term or url to search to see BuzzSumo in action. It’s free!

100% free. No credit card required.