Story & Search is a creative SEO agency, serving clients nationally and internationally. They use BuzzSumo on a daily basis to generate top tier media coverage in some of the largest publications in the world.
By using BuzzSumo to come up with PR campaign ideas and research engaging topics, Story and Search have landed links and coverage in publications such as the BBC, Daily Mail, Forbes, The Guardian, The Sun and many more.
Story & Search needed to be generating novel PR ideas on a daily basis to generate good media coverage for their clients.
They needed to validate whether these ideas will be successful before committing time, energy, and money to a campaign.
The Content Analyzer
Story & Search use the Content Analyzer to hone in on campaign topic ideas, and validate them with engagement data.
They begin by entering their topic ideas into the search bar, and adding related and recommended subtopics to their search.
Then flick through to page 15 in BuzzSumo's database of the most engaging headlines.
If they notice this topic is still generating big engagement, then they are confident they can create a big buzz around this topic with their own campaign.
After mind-mapping coverage ideas, Story & Search turn to Journalist Profiles to research relevant journalists to approach.
They pay close attention to the following information to inform the personalization of their outreach: