It feels like wherever I look right now, people are discussing the relative merits and drawbacks of AI generated content – how much time can it save? Is it believable? Can it be trusted?
I was interested to know just how much more we’re engaging with this subject, so I turned to BuzzSumo’s Content Analyzer to analyze five years’ worth of content engagement.
And I found that 33% of all content engagement was generated within the last year, which is pretty impressive when you consider the mere 12% of content engagement five years ago.
When you look at the actual numbers, that’s 69,973 engagements in 2017-2018, vs 133,445 in 2021-2022 – which is equivalent to a 91% increase!
It’s great when you have a hunch and you’re proven right 😌 just call me Columbo 🕵️
So, AI generated content is the new “thing” in marketing right now. But should you be tapping into it?
If this week’s Search Engine Journal article is anything to go by, then perhaps not 😬
Having racked up nearly 7K shares in as little as five days, the blog details Google’s views on AI generated content… and they aren’t pretty.
According to SEJ, “Content written by AI falls under the category of auto-generated content, which could lead to a manual penalty.”
However, the article does go on to say that “Google’s systems may lack the ability to detect AI generated content without the assistance of human reviewers.”
The general consensus is: tread carefully. Always ensure the quality of the content and user experience.
Will Google’s advice on AI for marketers deter them from creating and discussing AI generated content? I guess we’ll just have to wait and see…