I dived into the topic of “Christmas recipes” in BuzzSumo’s Content Analyzer, to find out which types of food and drink ideas we have shared most over the last five years.
It was easy to spot the winning delicacies and tipples by studying the subtopics featured in the most engaging headlines.
It seems we’re super keen to share drink recipes (ie. “Christmas punch” at #1 and “Christmas margaritas” at #2) at this time of year.
But the most adored recipe is “Christmas biscuits & gravy” (#4).
This is great insight to work into yours or your clients’ campaigns, if you want it to generate big engagement.
Or, if your objective is to create content that lands links, you can sort by “Number of links” in the Content Analyzer, and get slightly different sub-topic ideas:
1. Christmas margaritas
2. Christmas slime
3. Christmas mocktails
4. Christmas yule log cake
5. Christmas mimosas
6. Christmas salt dough
Then just cherry-pick the topic that works best for you or your client.