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⚡ The Monthly Buzz ⚡

BuzzSumo's monthly newsletter for top trends and content from over the last month

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Hey Buzzies,

Welcome to the 21st installment of The Monthly Buzz!

If you enjoy reading, tell your friends to subscribe here.

Today, we’ve looked into the power of a reunion tour in generating content engagement, and the top content from marketing expo BrightonSEO, according to the data.

Read on to see what we’ve found…

📈 Insight of the month #1 📉

Which bands do we want back? 🎸

To the joy of their fans, Blink-182 announced their reunion this week .

The news got us wondering: is this the most highly anticipated band reunion of recent years?

As always, we turned to the Content Analysis Report tab to get answers.

We analyzed the name of seven bands that made a comeback in the last five years (plus any name variations) and appended the keywords:

  • reunion
  • reunite
  • comeback
  • tour
  • returns
  • back

This returned a grand total of 37K articles, with no less than 27M content engagements… and it’s safe to say Blink-182 has some competition.

At no.1 on our list is 80’s American heavy metal band, Mötley Crüe.

Each headline penned about this band’s reunion earnt a cool 3.5K engagements.

Bottom of the list for average engagement were pop-rock’s favorite sad boys: My Chemical Romance.

But, even if you find them a little *much*, their reunion in 2019 still packed a punch when it came to total engagement, earning 7M – just behind Mötley Crüe’s 7.4M.

Since MCR have nearly six times as many articles written about them, it’s understandable that their average engagement score was a little low.

Although it’s still early days, content surrounding Blink-182’s reunion announcement hasn’t quite matched the buzz of other bands, and they come in at no.5 on the list.

Content engagement data like this can help you tap into the cultural zeitgeist, and is great data for analyzing trending news, and pitching stories.

Give it a try in our Content Analysis Tab if you haven’t already.

Try out the Content Analysis Tab
📈 Insight of the month #2 📉

Which talks are still driving engagement post BrightonSEO? 🗒

Last week the BuzzSumo marketing team joined 5K+ people at BrightonSEO, the world’s largest search marketing conference, to soak in some of the latest insights in content marketing, PR, and SEO.

We had a great time and picked up some incredibly useful tips – we recommend checking out:

  • Surena Chande’s talk on “How to implement expert comment to make your pitches go further“
  • Chima Mmeje’s talk on “On-page optimization lessons from analyzing over 400 blog posts“
  • Steph Naylor’s talk on “How to come up with content ideas without relying on search volume“

Remembering our favorite talks got us thinking about who created the most sought after slides, once the conference was done and dusted.

BuzzSumo’s Content Analyzer helped here. We searched “BrightonSEO” content over the last two years, and added a domain filter to zero in on slideshare.net, which is where speaker slides are hosted post-conference.

Then we simply ordered slides by total engagement, to find the top 5 most engaging decks.

Here they are. Have a read 👀

1.  Chloe Smith: Menstrual Health in SEO
2.  Areej Abuali: Unlocking the Hidden Potential of Product Listing Pages
3.  Chima Mmeje: How to do Comprehensive Research for your Topic Cluster
4.  Rebecca Berbel & Koray Tuǧberk Gübür: The Secret Life of Queries: Parsing, Rewriting & SEO
5.  Charly Warginer: How to Build Simple Web Apps to Automate Your SEO Tasks

🏆 Blogs of the month 🏆

The Top 5 Most Shared Blogs This Month

Every month, we analyze thousands of marketing articles in BuzzSumo to find the most shared headlines. 

We’ve scanned through and identified the top 5, but have made sure to remove repeated publishers, to give you a greater variety of content.

How Customer Data Platforms Can Leverage Zero-Party Data To Improve CX

Read more

Google Discusses Zero Search Volume Keyword Targeting

Read more

How to Get Empathetic Marketing Right

Read more

Creating a Social Media Marketing Strategy [Tools and Canvas]

Read more

How to Market Your Small Business (7 Easy Steps)

Read more

Only The Awesome Ones Make It Past Here 😎

That concludes the 21st installment of the Monthly Buzz. Thanks for reading to the bottom and soaking in our BuzzSumo fuelled insights.

We hope you found it interesting and, needless to say, if you have any questions or feedback let us know via Twitter or LinkedIn.

And if you’re not yet using BuzzSumo, you can find your own top trends and content with a 30-day free trial.

P.S. Missed the previous installments? Check out our archive here.

Cheers,

Louise

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